Performance Playbills & Producer Annual Membership
Since 2004, United Stages has been serving the audience marketing needs for producers in NYC and beyond. Membership gives you access to the only branded playbill for smaller venue productions, and at rates well below market value. Use of the US playbill includes online promotion of your show on UnitedStages.com and SeeMoreShows.com; audience marketing services to promote your show to a wider audience, including our own Best Audience Club; plus exclusive discounts just for members!
Producer Membership Benefits
US Playbills93% of audiences take their playbills home, so make sure this important marketing element is as professional and exciting as your show. When you use the US playbill:
- Your audiences are wowed from the first moment, a great way to start the show
- Your production values are heightened with professional layout and copyediting
- Your show is cross-promoted to other US playbill audiences via the calendar section
- Your cast gets instant media and industry recognition with performer headshots
- Your show’s image is in color on the front cover, honoring your artistic individuality
- Your show is promoted online at UnitedStages.com and SeeMoreShows.com
- Your show is included in a variety of audience marketing promotions
Audiences trying to find a great show and media looking for story ideas are part of the 50,000 monthly hits to UnitedStages.com and SeeMoreShows.com, so each aspect of your online presence is designed to attract, engage and inform. Your online performance listing includes:
- Production cover image
- Press release
- Synopsis, including press quotes and ability to link to reviews
- Venue, performance and ticketing information
- Discounts you may wish to publicize
- Link to US stories written about your company or show
- Inclusion on the online show calendar
- Additionally, your production company is included in the online directory of member producers with your logo, mission statement, archive of past US playbills and links to your company website and current or upcoming show listing
More than 325,000 people either receive a SeeMoreShows.com audience marketing communication directly from US or read about our special ticket offers in various NYC & Co. publications. Membership and usage of the US playbill ensures your ability to participate in these amazing audience outreach services ABSOLUTELY FREE:
- Promotion of your show in the Hot Deals Audience e-Newsletter that is sent every Wednesday to hotel concierges, private concierge services, tour operators, membership organizations, colleges, high schools and our own opt-in Best Audience Club to build advance excitement and provide continuous promotion all the way through to your closing date
- Promotion of your show through a complimentary concierge ticket initiative to further excite and engage our opt-in NYC hotel concierges who want to hear from US; they are the ultimate people connectors who can recommend your show to their guests
- Promotion of your show in Special Ticket Offers, a campaign to reach targeted groups of pre- and post-arrival visitors to help you reach out to a wider audience base and fill every seat. Special Ticket Offers is promoted through our membership with NYC & Company, the city of New York’s official tourism marketing organization
Members get the following United Stages discounts anytime, even in between shows:
- 10% off posters and banners to help you affordably create the visual impact your show deserves
- 20% off listed advertising rates in other US playbills to more prominently reach your ideal audience of active performing-arts enthusiasts
United Stages works to negotiate industry discounts and other special offers to help you save money! Please support these businesses and organizations who can help you thrive as a producer (members, please contact us for specific instructions for obtaining these benefits):
Fractured Atlas, the non-profit organization that provides access to funding, healthcare, education and more, all in a context that honors the artist’s individuality and independent spirit. (Offer: free individual membership)
Back Stage magazine, the most trusted place for actors to find performing arts and casting information for the last forty-five years. (Offer: discounted advertising rates and casting notices)
The L Magazine, New York City’s bi-weekly event guide since 2003. (Offer: discounted advertising rates)
Early Marketing and Audience Development
Begin As Soon As You Register Your Show.
As Soon As You Know You're Doing a Show…
Contact US!
NOTE: Please read these important FAQs and policies: fees, membership, sales tax responsibility, content submission due dates and possible rush charges. Contact us if you have any questions.
